Contextual Targeting places pay per click ads on web sites related to what you sell. By targeting your ads to relevant content, you may reach a more qualified audience. Your ads are matched to content using your existing pay per click ads and keywords. Contextual advertising is targeted to the specific individual visiting a website (or page within a website). The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to cars and that website uses contextual advertising, the user may see advertisements for car-related companies, such as car dealers.
The benefits of Contextual Targeting include greater ad relevance, additional distribution for your ads, and more traffic to your web site. If your objective is to augment the number of web site ads you appear on then this is a great option for you. Contextual advertising often provides a significant boost in revenue for many web sites because of its targeted ads which are more apt to be clicked. A large part of Google's earnings is from its share of the contextual advertisements served on the millions of web pages running the AdSense program.
A contextual advertising system uses an algorithm that scans text of a website for keywords and then matches page content to your ads and keywords based on what the user is viewing... Contextual Targeting is simply a method of distributing ads to more than just search results pages. This helps you gain extensive reach with users way down the research (and/or) purchase cycle.
Even though Contextual Advertising is similar to Keyword Targeting in that it is based on a cost per-click (CPC) model and you can set your own Max CPC; you can also use specific keywords for contextual advertising provided the keywords you have selected with an ad are relevant and convert well.
Yes. Contextual Targeting will be supported by our industry leading API.
Sponsored Results are ads that relate to the search query or context on a given page. Results may be different depending on how the Web publisher decides to display them on their site. Sponsored Results may appear above, to the right of, or within the content or search results. Results are ranked by an algorithm which factors in both ad relevance and Max CPC bid amount.
Contextual Targeting allows you to target traffic on content pages. Sponsored search allows you to target traffic on search results pages.
Smart Match is our most precise targeting option. Using Smart Match, your ad will be displayed for queries that match your keyword exactly or are a small variation on your keyword. These variations include plurals, common misspellings, shared "root" words, and different word orders, but does not include synonyms.
Broad Match offers advertisers a broader targeting option than Smart Match. Keywords marked "Broad" will match for a wider range of queries, making it easier to drive more traffic to your site. To help avoid unqualified leads, our Negative matching feature can be used to prevent specific queries from returning ads that are set to "Broad" matching.
Smart Match is more precise, and Broad matching has more reach. Let's say you purchase the keyword "Exhibition Stands." If you set it to Smart Match, your listing will return for "Exhibition Stands", "stands for exhibitions" and "stands exhibition." If you choose Broad matching, your listing will be returned for "I need a stand for an exhibition" and "all-inclusive Exhibition Stands", "designers of exhibition stands" and any other query that contains those terms. Negative matching is available for Broad matching.
To help avoid unqualified leads to your Broad matched ads, our Negative matching feature can be used to prevent specific queries from returning ads. This helps prevent ads from coming up for irrelevant searches and avoids unwanted clicks. For example, if you bid on the keyword "tires" but don't sell tractor tires, it is a good idea to add the negatively-matched keyword "tractor."
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