Performance Tips

Optimizing your campaign

Even if you're satisfied with your account's performance, it's a good idea to fine-tune. Here's guidance from Bid4Keywords's experts to get you started.

As always, contact The Bid4Keywords Team team for a free optimization. Email or call us at 800-993-3web. Our optimization team will respond within one business day with customized tips.

1. Review your ads' titles and descriptions: Your title and description serve as an introduction to potential customers. The more relevant your ad, the more likely a click will convert. Because first impressions are so important, we've outlined a few tips.
• Be informative. Clicks are more likely to convert if you include specific information about your business and highlight compelling details (e.g. free shipping and sale items).
• Use standard grammar and punctuation to ensure that your ad is readable and easy to understand.
• We've found that including your keyword in the ad description increases click-throughs.
• Use call to action phrases like "Browse the selection of power drills" or "Check rates and availability of our training days."
• Update your copy to let customers know about holiday promotions and hot, new products or services.
2. Run the right ads with the right targeting: These are the words that trigger your ads on the Bid4Keywords network. They are links to potential customers, so make them as clear and relevant to your business as possible.
• Based on your marketing goals and the nature of the ad, select the best targeting options.
  
• To capture more traffic and query variations, use ;Broad matching. Broad matching is our most comprehensive targeting option, matching for all queries that contain your chosen keywords.
  
• Use Exact Match for ads that require more specific targeting, matching for your keyword exactly and slight variations.
• Be specific. For example, the marketer for the Management Training courses should bid on "management training" and "management courses" instead of general terms like "training" and "courses."
  
• Users often look for businesses by location, so it can pay to add keyword phrases referring to specific cities, towns, states and even countries.
• Buy keywords that mix seasonal messaging with your brand to capitalize on how people search ("holiday lawn decorations" and "Christmas sweaters").
• We've found that keyword phrases of one to four words work best.
3. Adjust your daily budget and Max CPC: Consider how much you want to spend, the positioning you'd like to achieve and how much a lead is worth to you. By setting your campaign's maximum bid and daily budget, you limit the amount you spend per day.
• Your Max CPC is the maximum you are willing to pay on a click to your ad. In Bid4Keywords's auction-based system, if you aren't getting the placement you want, adjust your Max CPCs.
• The campaign daily budget allows you to control how much you spend on a campaign per day. We'll never charge more than this. If you aren't getting distribution throughout the day, raise your campaign daily budget(s).

Optimization is not an exact science. You may need to try several of the above tips to find out what works best for you. Contact us for assistance or call 800-993 3932.