Main Reports

What information is in my Reports?

Data for your accounts, campaigns and ads can be viewed for whatever active time periods you select. You may choose to view them in your Web browser or to download them as a CSV (Comma separated value) file to easily view in a spreadsheet program like Excel.

What are Quick Reports?

Quick Reports are reports with pre-selected date ranges for easy access to your data. If you need different date ranges, you can go to the Reports menu and select Custom Reports.

How do I create my own Report?

Custom Reports allow you to choose your own date ranges and viewing options. Use the Custom Reports link under the Reports menu to select account, campaign, date range, viewing options and format (Download to CSV file or Web Browser).

Custom Reports

How do I view my Report?

You can view your reports in your Web browser, as an HTML page or download the file as a CSV file to easily view in Excel or another spreadsheet program.

What is View by options?

• View by Date groups to see your data by day
• View by Summary groups to see your data by account(s) or campaign(s)
• View by Month groups to see your data by current calendar month
• View by Quarter groups to see your data by quarter (January 1-March 31, April 1-June 30, etc.)
• View by Year groups to see your data by the current calendar year

Why do I see more columns in my spreadsheet download?

For certain keyword reports, there are too many columns to be easily viewed in a Web page. For that reason, those columns are only available by downloading the report as a CSV file.

What types of Reports are available?

• Click Basic - Updated hourly with data that is from one hour ago. This report contains click and cost data.
• Impression Details - Updated hourly with data that is from three hours ago. This report contains impression, CTR, click and cost data.
• Conversion Events - Update daily with data from the previous day. This report contains conversion, click and cost data.

Activity History

What does activity history show?

• Activity history shows you any edits that have made to your account or campaign. Some examples of these items include account contact information edits, campaign Max CPC changes and turning ON or OFF campaigns.